Rodrigo Huguet
Welcome to my website! I am a bilingual, versatile multimedia professional with a passion for communication, marketing, music, entertainment, design and storytelling. I specialize in creating engaging digital marketing campaigns, stunning photography, and eye-catching design. With over 5 years of experience and a proven track record of success, I bring a unique blend of technical skills and creative vision to every project.
Throughout my career, I have developed a diverse skill set and valuable experiences, which allows me to approach challenges from multiple perspectives. I am constantly seeking to expand my knowledge and grow as a professional, and I am committed to delivering high-quality work that meets and exceeds expectations.
If you’re interested in learning more about my professional experience and qualifications, please take a moment to explore my website.
Thank you for considering me for your next role and/or project!
Marketing Communication Design Multimedia Photography Public Relations Music & Entertainment
Resume
Experience
Social Media & Marketing Coordinator
E81 Studio (Freelance)
Rockville, MD
Utilized creative strategies to optimize social media campaigns.
Developed compelling marketing materials and social media content, successfully securing key client accounts.
Exceeded monthly KPIs for engagement, reach, and conversion rates through innovative social media strategies.
Maintained consistent brand representation across all channels and marketing materials, while infusing creativity to drive engagement and boost brand awareness.
Website Marketing Specialist
Politico
Arlington, VA (remote)
Managed and updated content for 3 websites with WordPress and HTML coding skills, while also possessing expertise in WordPress plug-ins, themes, customization, and UX/UI design to enhance user experience.
Streamlined content and project management through various tools, including Slack, Asana, WordPress, Marketo, and Adobe Photoshop.
Collaborated with remote marketing and back-end development teams to redesign and develop websites.
Created effective calls-to-action, landing pages, and lead generation offers to drive increased web traffic.
Analyzed website traffic data to identify areas for improvement and growth opportunities.
Communication Intern
I.M.P. Concerts & Events
Washington, DC
Venues: The Anthem, 9:30 Club, Merriweather Post Pavilion, Lincoln Theatre
Coordinated press operations at I.M.P. venues, including escorting media.
Facilitated seamless communication between attendees, press, and multiple departments for optimized event execution up to 19,000 attendees.
Improved productivity by 25% through updating relevant photographer and metadata information on the Media List and Photography Catalog.
Digital Marketing & Public Relations Intern
Llorente & Cuenca
Miami, FL
Successfully managed bilingual social media accounts for global clients on LinkedIn, Twitter, and Instagram.
Curated and executed digital campaigns, saving 20+ hours/week and increasing engagement rates by +4%.
Administered social media for 4 global clients, writing 60+ weekly posts and increasing website traffic by +20%.
Conducted social listening analysis using Google Analytics, Brandwatch, and Google Data Studio for effective PR campaigns.
Developed and executed bilingual communication strategies in English and Spanish, effectively reaching diverse audiences.
Education
The George Washington University
Graduate certificate in Digital Marketing
Washington, DC
An executive education program designed to equip leaders with the tools needed to build a comprehensive digital marketing strategy – integrating social media advertising, lead generation, website design, content marketing, online paid search advertising, retargeting, and marketing analytics.
University of Maryland
Bachelor’s degree in Communication
Minor: Digital Media & Visual Communication
College Park, MD
Activities and societies: Undergraduate Communication Association, Student Advisory Board, Latinx Student Union, Phi Sigma Pi National Honor Fraternity
Graduation with Academic Honors and Magna Cum Laude (GPA 3.9)
Dean’s List (top 10%) for all consecutive semesters
Montgomery College
Associate’s degree in Business Administration
Rockville, MD
University of Lima
Completion of 125 credits towards a Bachelor’s degree in International Business
Lima, Peru
Certifications
Google Analytics 4
August 2022
Google Analytics: For Beginners, Powers Users, Advanced September 2022
Google: Ads Search
September 2022
Hubspot: Inbound Marketing
April 2022
Hubspot (in progress): Contextual Marketing, Email Marketing, SEO, Social Media Marketing, Content Marketing, Digital Advertising, Digital Marketing, Google Ads
Soft Skills
- Active Listening
- Adaptability
- Collaboration
- Communication Skills
- Creativity
- Critical Thinking
- Cultural Competence
- Customer Service
- Decision-making
- Emotional Intelligence
- Flexibility
- Interpersonal Skills
- Leadership
- Networking
- Passionate
- Presentation Skills
- Problem-solving
- Resilience
- Self-Motivation
- Strategic Thinking
- Team Building
- Time Management
Hard Skills
Advertising Design
Adobe Creative Suite (Bridge, Illustrator, InDesign, Lightroom, Photoshop, Premiere Pro)
Brand Identity
Content Creation
Desire to learn more about Motion Graphics & Animation
Graphic Design
Illustration
Logo Design
Presentation Templates
Social Media Design
UI/UX Design Web Design
Analytics
Content Marketing
Conversion Funnel Optimization
Data Analysis
Email Marketing Marketing
Automation
Mobile Marketing
Pay-Per-Click Advertising (PPC)
Search Engine Optimization (SEO)
Social Media Marketing
Web Analytics and Reporting
Advertising
Brand Awareness and Perception Analysis
Brand Strategy Competitive Analysis
Content Creation
Copywriting
Consumer Insights and Behavior Analysis
Crisis Communication
Crisis Management
Cross-Cultural Communication
Customer Satisfaction and Loyalty Measurement
Digital Storytelling
Event Planning and Management
Influencer Outreach
Internal Communication
Market Research and Analysis
Market Segmentation and Targeting Research
Marketing Media Relations
Project Management
Proofreading / Editing
Public Relations (PR)
Qualitative / Quantitative Research
Social Media Management
Speechwriting
Storytelling
Strategic Communication
Photography
- Concert
- Portraits
- 35mm / Film / Analog
- Event
- Commercial
- Product
- Editing / Retouching
- Landscape / Nature
- Wedding
Videography
- Animated explainer videos
- Behind-the-scenes
- Commercial
- Businesses
- Organizations
- Promotional
- Corporate
- Event
- Live Streaming
- Music videos
- Promotional
- Recap / highlight video
- Short films, documentaries and narratives
- Testimonials and customer reviews
- Time-lapse and slow-motion videos
- Training and educational videos
- Travel
- VHS/DVD-R video
Banners
Brochure
Business cards
Catalogs
Infographics
Labels / Stickers
Magazines
Menus
Packaging
Posters / Flyers /
Signage
Product & Services catalogs
Translation of written content from one language to another (ENG/SPAN)
Interpretation of spoken communication
Cultural Adaptation of content for different audiences
Creation of Bilingual Content and Marketing Materials
Digital / Social Media Content & Communications
Proofreading and Editing of Bilingual Content for accuracy and fluency
Development of Multilingual Communication Strategies
Transcription and Subtitling of audio and video Content
Conducting Language and Cultural Assessments for Businesses and Organizations
Cross-Cultural Communication and Understanding
Software
Additional Projects
↳ Click to view each project / website ↵
Concert Photographer & Writer
- Proficient in visual, print, and web-based marketing communications.
- Worked closely with a team of 25 to develop and execute promotional activities and branding initiatives for the publication.
House / Venue Concert Photographer
- Captured and delivered over 1,000 images per event within a 24-hour timeframe for promotional use, increasing engagement on I.M.P.’s social media platforms.
- Optimized image quality with advanced Adobe Creative Suite skills for social media and website use.
- Attended and photographed 125+ concerts independently while managing multiple projects and priorities simultaneously.
- Produced compelling images that captured the atmosphere and essence of each event through creativity and industry knowledge.
- Photographed concerts at I.M.P. venues, edited, uploaded, and archived photos for commercial use, and created high-quality images for digital branding and social media content.
Advertising Measurement Associate
- Collaborated with team to create a new loyalty program, boosting hypothetical quarterly sales and average order value.
- Crafted re-engagement campaign with measurable KPIs aligned with business objectives.
- Developed paid social media campaigns with Facebook and Google Ads to target specific audiences.
- Utilized data analysis to optimize marketing campaigns, presented findings through compelling storytelling.
- Edited, proofread, and finalized all marketing deliverables to ensure high-quality output.
Digital Marketing Specialist
- Founded a nonprofit to raise awareness on a need-based topic, utilizing storytelling to inspire action.
- Conducted thorough company, audience, and competitive research for a comprehensive digital marketing plan with measurable KPIs and objectives.
- Developed and optimized a website through SEO, analyzed website metrics, and facilitated enhancements with the marketing team.
Design Projects
Welcome to my design portfolio section, where I showcase my latest work as a multimedia designer. Here you will find a selection of my recent projects, highlighting my expertise in graphic design, and digital content creation. In addition to showcasing my recent work, this portfolio section also highlights my proficiency in industry-standard design programs.
As a passionate designer, I am constantly working on new projects and using every opportunity to practice and enhance my skills.
This project section is a testament to my dedication to design, and I’m excited to share my journey with you.
Latest Project
Redesigning my personal website was an important step in enhancing my online presence and building a strong personal brand. Using HTML and WordPress, I was able to create a dynamic and responsive website that effectively showcases my skills and experiences. With the use of a content management system, I have the ability to easily update my site with new content, ensuring that visitors are always presented with up-to-date information. Additionally, the use of Elementor allowed for a more customized and visually appealing design, and the implementation of strong UX/UI principles ensured that the site is both aesthetically pleasing and user-friendly. This redesign has not only improved the overall look and feel of my website, but also enhanced my ability to effectively communicate my message and showcase my strengths to potential employers or clients.
Indulge in Sweet Rewards: Georgetown Cupcake’s New and Improved Loyalty Program
As a team, we were thrilled to undertake the digital marketing campaign and rebrand project for Georgetown Cupcake’s loyalty program. Our approach to this project involved a balance of creative thinking and strategic planning to re-engage past customers and encourage future purchases, while fostering increased brand loyalty. By providing enticing incentives and revamping the user experience, we aimed to sweeten the deal for customers and elevate the Georgetown Cupcake brand. Come check out our final presentation and see how we are helping to empower a more loyal customer base for this iconic brand.
National Gallery of Art – Brochure Design
As a graphic designer, a brochure design portfolio project is an opportunity for me to showcase my creativity and technical skills in developing effective marketing materials. With my portfolio, I aim to demonstrate my ability to translate brand messaging and design briefs into visually engaging and informative content that meets my clients’ needs. My portfolio includes a range of brochure types, from tri-fold and bi-fold to multi-page booklets, each designed to effectively communicate a client’s message to their target audience. I aim to demonstrate my expertise in creating high-quality, professional-grade brochures
Posters & Signage
Are you looking to grab people’s attention and convey important information through visual communication? Check out my poster and signage designs to see how I can help you create eye-catching and effective designs for your next event or project.
Green Community Movement: Empowering Sustainability in DC, MD, and VA – Social Media Design
During my undergrad, I worked on an exciting social media campaign and graphic design project aimed at promoting environmental conservation and sustainability efforts in the DC, Maryland, and Virginia area. Through the use of engaging social media content creation and visually appealing graphic design, I strive to raise awareness and provide a list of valuable resources for those looking to make a positive impact in protecting our planet and local ecosystems. Come see how to empower others to take action and make a difference!
Music Video Production Showcase
2 Music Video pitches, which showcase the creative vision and technical skill of two undergraduate classes. These pitches highlight the significance of music videos in the contemporary entertainment industry and demonstrates the ability to bring my vision to life through captivating storytelling and visually stunning concepts.
Capturing the Show
As a passionate concert-goer, creative person, and photographer, I’ve had incredible opportunities to capture the one-of-a-kind ambiance at some of the most iconic music venues in the Washington Metropolitan area and across the United States for some of my favorite artists and photograph for some amazing online publications. I feel immense gratitude for the incredible opportunities that have allowed me to experience so many unforgettable concerts. Over the course of a year, I’ve attended more than 125 concerts, and each one has left a mark on me.
Photography
As a creative professional, I firmly believe that a portfolio is an essential component for any creative, digital marketing, or communications professional who wants to make an impact. Through my work, I hope to demonstrate my creative talents and storytelling abilities, which I capture through my camera and lens. My photography portfolio is a showcase of various styles, techniques, and types of photography that I use to immortalize beautiful moments in time. Whether you need someone to capture a breathtaking landscape or to document a special event, I am confident that my work will speak to you. So, take a look and let my images do the talking!